An intensive one day onsite workshop on how to work with and lead Millennials and Gen Z

WHAT ARE YOUR GENERATIONAL CHALLENGES?

IF YOUR COMPANY IS STRUGGLING WITH THE FOLLOWING QUESTIONS, THIS EVENT WILL HELP YOU FIND THE ANSWERS THAT ARE RIGHT FOR YOUR CULTURE.

  • Do you wonder why your competitors seem to draw new hires and customers, while your company repels them? Find out how to leverage 21st century influence, earned one piece of social capital at a time, to combat the erosion of your brand from traditional advertising and hiring techniques. It’s not them, it’s you.
  • How did Hyatt get into the heads of their customers and employees? What does their high level of employee engagement mean for the business and how can you replicate their world class engagement with employees and customers?
  • What did Lowe’s discover when they stopped looking at traditional generational demographics and mapped out behaviors? Hint: They no longer look at traditional demographics in the same way!
  • What can you learn from the world’s largest children-focused non-profit about how they created a network that influences the buying behaviors of millions of households without spending even a fraction of what would normally be required with traditional paid media and marketing?
  • Are you struggling with “generational wars” in your workforce? Learn how to reframe today’s “reality” and get people working side-by-side.
  • How do you attract and retain Gen Z, Gen Y, Millennials to your company and brand?
  • Does your customer base speak a different language than your employees? Find out how to bridge the gap, with talent you already have + techniques you’re almost certainly not using now.
  • Are you using reverse-mentoring to “flip the experience” and “train up” from young to old? You may think knowledge can only be passed down… but you’d be wrong.
  • Are you targeting customers based on faulty data? How much do you rely on traditional demographics versus stated preferences versus actual behavior?

FROM THE AUTHORS OF THE BEST SELLING BOOK, THE GEN Z EFFECT

To truly understand The Gen Z Effect, you need to experience it. What better way to experience it than to condense that experience into a full day, hands-on, minds-on experience for your team?

Bringing the best of experiential learning from thousands of hours of stage, classroom and boardroom time, we’ve launched The Gen Z Workshop to help you understand the best practices, strategies, cultural initiatives, skills and tools needed to manage millennials and Gen Z.

This workshop is built on dozens of models uncovered in our research and work with hundreds of organizations that are building cultures which embrace and leverage the unique skills and talents of Millenials and Gen Z. We’ll help you to instantly shake loose assumptions that are stalling and perhaps even destroying the future potential of your organization.

SO, WHO ARE THE MILLENIALS AND GEN Z?

While there are no universally agreed upon dates for any generation, Millennials, or Gen Y, were born after 1980 and Gen Z was born after 1995. Because of their immersion into an online world, both generations are adept at using technology and the Internet. However, social media and mobile devices are just a small part of what makes these generations unique. Much more has to do with a behavioral shift towards global awareness, social causes, career fluidity, quickly shifting brand and employer loyalties, a clear sense of empowerment (often perceived as entitlement), and a general level of hyperconnectivity that keeps them always on and always available.

But here’s the thing about Gen Y&Z, it’s not about when you were born! Instead these are collections of learned behaviors that are increasingly being applied across traditional generations to define the landscape for how we conduct business and interact with markets. Ignoring Gen Y&Z isn’t ignoring a demographic; it’s effectively ignoring the future of your organization.

WHO SHOULD ATTEND

  • Anyone responsible for leading or managing Millennials and Gen Z
  • HR professionals
  • Recruiters
  • Senior Execs responsible for establishing and reinforcing messaging about culture and strategy

WHAT YOU’LL LEARN

  • How to work alongside the next generation
  • How to interact with the new behaviors of Generation Y&Z
  • How to integrate the post-generational workforce into your business
  • The fundamental forces which propel Generation Y&Z
  • Incentivizing Generation Y&Z
  • Popular misconceptions about Generation Y&Z

WHY YOU SHOULD ATTEND?

Within the next 5 years, the majority of the workforce will consist of Millenials (GenY) and GenZ. Within 10 years, Gen Y&Z will make up an overwhelming 75% of the workforce. But here’s the kicker. As Gen Y&Z increase in numbers, older boomers and Gen Xrs are retiring at ever decreasing rates. This means that we will have five to six generations working side by side in nearly every organization. How do you build an organization that can cope and collaborate in such a diverse multi-generational dynamic? Simply put, you have to learn to work, market, and partner in a post-generational world. This seminar will show you exactly how to do that by providing the necessary insights and strategies to remove the generational divides that will otherwise undermine your organization. Based on solid case studies, extensive research of more than 600 organizations, proven methods for managing a post-generational culture, and taught by two of the leading experts in the field, this event provides one of the most comprehensive perspectives and frameworks for understanding and managing Gen Y&Z.

THE WORKSHOP

One of the most powerful aspects of the workshop is that every 45-60 minutes throughout the day we do quick “pulse” evaluations to course correct and dynamically adjust the workshop. No two workshops are the same, even for your own company. Unlike any other event, the focus is purely on your needs.

OUTLINE

UNDERSTANDING THE SIX FORCES OF GENERATION Y&Z

These are the drivers that are redefining the way all generations work together. Understanding them and integrating them into your culture, policies, and attitudes is the key to competing for talent, attracting customers, and building a post-generational workplace.

FORCE 1: BREAKING GENERATIONS

An imminent and immensely disruptive population redistribution which equalizes the number of humans globally in each of the 14 age groups from birth to 64 years old.

Exercise: Where and how is your organization leveraging multiple generations rather than separating and building walls of misunderstanding and animosity between them?

Pulse: Defining and Eliminating Generational Chasms

FORCE 2: HYPERCONNECTING

The impact of exponential hyperconnectivity among people, computers, machines, and objects.

Exercise: Where and how is your organization leveraging hyperconnecting with employees, partners, and customers?

Pulse: The Two Sides of Hyperconnecting

FORCE 3: AFFLUENCE TO INFLUENCE

An ever increasing ability to influence world events through communities that cut across age and other demographic boundaries, but without the benefit of access to large pools of capital.

Exercise: Who has the most influence? Is she/he the HIPPO?

Exercise: Where and how is your organization mastering the shift from affluence to influence?

Pulse: The New Influence

FORCE 4: SLINGSHOTTING

Disruptive advances in user experience and affordability that turn what was the cutting edge of technology into the norm, allowing large segments of the population to catch up, seemingly overnight, with technology pioneers.

Exercise: Onboarding Customers, Onboarding Employees – What’s your cycle?

Exercise: Pick an Opportunity – What would it take to slingshot that opportunity 10 years into the future… today?

Pulse: Slingshotting

FORCE 5: THE WORLD AS MY CLASSROOM

The push towards global availability and affordability of education through all levels of schooling and at any age.

Exercise: Hands-on with cutting edge, dynamic learning

Exercise: Where and how is your organization leveraging 21st century learning techniques?

Pulse: Dynamic Learning

FORCE 6: LIFEHACKING

The ability to break through barriers and focus on making “meaning” and “purpose” the center of our personal and professional experience.

Exercise: Is your organization leveraging lifehacking? Are your customers? Competitors?

Exercise: What could you hack at work that would chop 80% of the cost/resources/time out of it?

Pulse: Generational Chasms

THIS WORKSHOP IS STRUCTURED FOR BEHAVIORAL CHANGE

We’ve learned through working with hundreds of teams that whatever change you’re aiming for, it is NOT just going to happen based purely on any workshop. So, while we know that the Gen Z workshop will definitely provide you with a solid foundation, we also understand the importance of making the skills and strategies you’ll learn part of your culture.

That’s why our model involves a three-phased cycle of pre-engagement, engagement and re-engagement that all but guarantees that the new habits you want to build in your organization, those that instill The Gen Z Effect into the DNA of your team, come to life as quickly as possible.

PRE-ENGAGE

GETTING PERSONAL – BEFORE THE WORKSHOP

This workshop is a customized experience. Your team is not a faceless crowd to us. As part of the pre-engagement work that we do with your team, we use an online app to gather feedback to understand the beliefs, experiences, tenure, and engagement of each attendee, so we walk into the workshop already knowing your team, customizing the experience to your team to take advantage of your strengths and weaknesses, and set you up to power into the next day ready to tackle a set of initiatives that you and your team have already begun to tear into during the workshop.

As part of the workshop, electronic copies of The Gen Z Effect will be sent to all team members, weeks in advance of the session, to help prime the mental pump of your team and help you to target exactly where you want to focus. Additionally, physical books can be sent to the workshop location for a book-signing and custom insert or branding tied to your initiative.

ENGAGE

DEEP DIVE

Ultimately, The Gen Z Effect is about thoroughly understanding how generational demographics and dynamics shape consumers, employees, and leaders, and how population growth, technology growth, and the economy all combine to create tremendous opportunity for those who wield the Six Forces of The Gen Z Effect as active masters, rather than passive observers.

RE-ENGAGE

If you’re serious about engaging with and building a culture around millennial and Gen Z, we also provide a monthly consultation which can be built in for an additional 12 months, in order to check-in and course correct your efforts, or to help you deal with the inevitable challenges that you will encounter in deploying a strategy to work with and leverage Millennials and Gen Z. Based on the artifacts generated in the workshop, and touchpoint surveys sent to the team (or your audience of choice), we discuss with you where you’re having success, experiencing trouble, and help to coach you through to your ultimate targets, serving as the guardrails that keep your team and strategy from diving into a chasm.

ENGAGEMENT LEVEL OPTIONS

PLATINUM

  • Full-Day Onsite Workshop
  • Survey Design, Launch and Analysis
  • 50 Signed Hardcover Copies and Digital Editions of The Gen Z Effect
  • Monthly 30-minute Workforce Engagement Check-ins for 12 Months after Workshop
  •  15 Minute Pre-engagement Interviews of each Invited Team Member
  • (Travel Expenses at Cost)

GOLD

  • Full-Day Onsite Workshop
  • Survey Design, Launch and Analysis
  • 50 Signed Hardcover Copies and Digital Editions of The Gen Z Effect
  • Monthly 30-minute Workforce Engagement Check-ins for 12 Months after Workshop
  • (Travel Expenses at Cost)

SILVER

  • Full-Day Onsite Workshop
  • (Travel Expenses at Cost)

MEET YOUR INSTRUCTORS

THOMAS KOULOPOULOS

CEO, DELPHI GROUP

Thomas Koulopoulos is the founder of the Delphi Group, which for 25 years has been providing thought leadership to global organizations on the intersection of business and technology. Named one of the industry’s most influential information management consultants by InformationWeek magazine, he is a recognized author on the subject, frequently appearing in national and international print and broadcast media, including BusinessWeek, The Wall Street Journal, Forbes, The Economist, CNBC, CNN, and NPR. Tom is the author of nine previous books, including Cloud Surfing. Said the late Peter Drucker, father of modern day management theory, “Tom’s writing makes you question not only the way you run your business but the way you run yourself.” For the past two decades, his books have forseen major shifts in business and technology, from the rise of internet search engines, to the advent of social media, to the impact of the cloud on businesses and consumers. Gen Z follows that trajectory, providing a prescient view of how tectonic shifts in generational behavior, demographics and technology will forever change the way we live, work and play.

DAN KELDSEN

SENIOR BUSINESS STRATEGIST, NFP HEALTH

Dan Keldsen is a Senior Business Strategist at NFP Health, where he leads the company’s outreach and engagement with the market, and serves as an internal business and technology strategist. He has over 20 years of experience working as a technologist, consultant, and analyst with clients in health insurance, financial services, pharmaceuticals, big box retail, loyalty marketing, mobile commerce, and life insurance, with companies from the Fortune 50 to federal and state government agencies. Dan co-led groundbreaking research on attitudinal differences and alignment between Boomers and Millennials in one of the earliest Enterprise 2.0 research projects (2007-2008) and was noted as one of the Most Influential Enterprise 2.0 Writers of 2009 by SeekOmega. He is a frequent speaker and has been quoted in The Wall Street Journal, The Economist, InformationWeek, CMSWire and FierceContentManagement, among other publications.

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THOMAS KOULOPOULOS

CEO, DELPHI GROUP

Thomas Koulopoulos is the founder of the Delphi Group, which for 25 years has been providing thought leadership to global organizations on the intersection of business and technology. Named one of the industry’s most influential information management consultants by InformationWeek magazine, he is a recognized author on the subject, frequently appearing in national and international print and broadcast media, including BusinessWeek, The Wall Street Journal, Forbes, The Economist, CNBC, CNN, and NPR. Tom is the author of nine previous books, including Cloud Surfing. Said the late Peter Drucker, father of modern day management theory, “Tom’s writing makes you question not only the way you run your business but the way you run yourself.” For the past two decades, his books have forseen major shifts in business and technology, from the rise of internet search engines, to the advent of social media, to the impact of the cloud on businesses and consumers. Gen Z follows that trajectory, providing a prescient view of how tectonic shifts in generational behavior, demographics and technology will forever change the way we live, work and play.

DAN KELDSEN

SENIOR BUSINESS STRATEGIST, NFP HEALTH

Dan Keldsen is a Senior Business Strategist at NFP Health, where he leads the company’s outreach and engagement with the market, and serves as an internal business and technology strategist. He has over 20 years of experience working as a technologist, consultant, and analyst with clients in health insurance, financial services, pharmaceuticals, big box retail, loyalty marketing, mobile commerce, and life insurance, with companies from the Fortune 50 to federal and state government agencies. Dan co-led groundbreaking research on attitudinal differences and alignment between Boomers and Millennials in one of the earliest Enterprise 2.0 research projects (2007-2008) and was noted as one of the Most Influential Enterprise 2.0 Writers of 2009 by SeekOmega. He is a frequent speaker and has been quoted in The Wall Street Journal, The Economist, InformationWeek, CMSWire and FierceContentManagement, among other publications.

Forces you to think in terms of behaviors versus skills and changing mindsets.

Gets us across the generational barrier immediately, puts the audience in the Gen Z mindset from the beginning of the session.

Very innovative - all the groups ultimately arrived at the same concept for the exercise, despite starting from different perspectives.

Seeing how we all defined our own generations versus other generations was really eye-opening.

Very interactive and challenges you to think through generational issues through different lenses.